While most would assume that New Year's Eve or 4/20 would mark the busiest time for a major cannabis dispensary, Planet 13—the world’s largest cannabis retailer—says otherwise. According to company executives, EDC weekend has officially claimed the title as the biggest event of the year for the Las Vegas-based dispensary.
In celebration of the Electric Daisy Carnival's return to Las Vegas from May 16–18, Planet 13 is going all-in with a weekend-long promotion, giveaways, and exclusive product launches. The centerpiece? A chance for customers to win one of 20 three-day festival passes simply by shopping at the store.
“EDC has become the busiest weekend of the year at Planet 13 Las Vegas,” said Bryant Ison, Vice President of Marketing at Planet 13. “It’s our Black Friday—busier than 4/20, the Super Bowl, or New Year’s Eve. We see a 40% increase in revenue and nearly a 30% increase in customer traffic during EDC weekend at our flagship SuperStore.”
The promotion, dubbed “Daisy Daze,” is more than a typical sale—it’s a full-blown retail activation. Visitors can expect live vendor pop-ups, gourmet food trucks, limited-edition EDC merchandise, and custom cannabis bundles. Every bundle purchase earns a raffle entry for a chance to win EDC passes, making the shopping experience a high-stakes festival pregame.
At the heart of the campaign is RNBW, a high-end cannabis brand developed in partnership with Insomniac Events, the powerhouse behind EDC. The relationship between Planet 13 and RNBW reflects a larger movement: the merging of cannabis and live music culture. This year's featured product is RNBW’s “Dark Rainbow” strain, available exclusively at Planet 13 for a limited time.
The collaboration is the latest evolution of a growing cultural trend. Insomniac founder and CEO Pasquale Rotella has emphasized the synergy between cannabis and music, positioning RNBW as a bridge between both industries. “It’s about creating experiences that celebrate community, creativity, and consciousness,” Rotella said in a previous statement.
As fans from around the globe descend on Las Vegas for three days of electronic music’s biggest acts—including Martin Garrix, Tiësto, Alesso, REZZ, and many more—Planet 13 is ready to serve as their pregame destination.
For more information on EDC and this year’s full artist lineup, visit the festival’s official website. And if you're in Vegas this weekend, don’t be surprised if the line outside Planet 13 rivals the ones at the festival gates.
