“The cannabis world is always growing. It's a steady and slow process, but it never stops,” says Jürgen Bickel, managing director and co-founder of STORZ & BICKEL. For more than two decades, he has been at the forefront of innovation in vaporization, transforming the way consumers and patients experience cannabis.
From launching the Volcano in 2000, before most people even knew vaporization was possible, to the release of the VENTY, hailed as 2024's Vaporizer of the Year at the EMJAYS, Bickel's approach has always been methodical, science-driven and focused on the user experience. But even after years of refining vaporization technology, he insists: there's still work to be done.