Hemp product sales in Wisconsin have skyrocketed—now eight times higher than just two years ago. Ethereal, a dispensary that ships nationwide, has embraced innovation, becoming one of the first in the state to sell through DoorDash. But it's their vending machine at Brookfield Square Mall that’s stirring controversy.
While the kiosk operates legally, some locals, like Debbie Michalski, argue that its presence in a mall frequented by minors sends the wrong message. Brookfield police confirm that no local ordinances prohibit these machines, but Wisconsin Family Action believes regulations should change to restrict access to cannabinoid products for minors.
Despite concerns, Ethereal stands by its strict 21+ purchasing policy and views the attention as free publicity. As discussions continue, one thing is clear—Wisconsin’s hemp industry is booming.