British American Tobacco , recognized as one of the top three tobacco companies globally by both market capitalization and net sales, has further entrenched itself in the cannabis industry, finalizing a strategic investment of C$124.6 million (approximately $86.8 million) in Organigram Holdings Inc., a leading Canadian licensed cannabis producer. The completion of this three-tranche investment cements BAT's role as a major stakeholder in Organigram and highlights the increasing convergence of the tobacco and cannabis sectors.